To present how gesture control can be integrated in vehicles.

Eric Ries, author of Lean Startup, describes a startup as:

“A human institution designed to deliver a new product or service under conditions of extreme uncertainty”

This project is just like one of those projects in a startup company.


I was responsible for defining high-level structure of the project together with the team, designing flows and interactions, as well as conducting user testing.

  • Research

  • Interaction Design

  • User Interface Design

  • Usability Tests and Interviews

  • Documentation


“Design isn’t just about beauty; it’s about market relevance and meaningful results.”

In a startup company like uSens, I am always involved directly in the business side, understanding company strategy in order to design the right solutions for company's business model.

This project was initialized because our business manager was reaching out to several automotive companies but we didn't have any proper product for them to showcase our technology.

And we only had 2 weeks.


The goal for the project is to design an experience so that our business team can use it to get clients’ interest and thus bring possible revenue for the company.

The goal for the users is to be able to interact with the car using their hands.


  • Everything was NEW. It was new to the company, because we haven’t done anything in the automotive industry before. It was also new to the industry, thus there isn’t much that I can look up for reference.

  • Time for completing this project was very limited.

  • Technology limitation. The algorithm wasn’t really ready and robust enough and we only had a few limited gestures that we could actually use. We had to figure out how to design and use them in a good way.


Since everything was new to us, time was limited, and technology wise, we could only design for what we have, we made some constrains and assumptions when designing for this project.

After discussing with engineers, we decided to use a fairly common and easy way to approach this. Using an Android pad to simulate an in-car infotainment system screen and use our existing sensor to track driver’s hand motions.



We didn’t really have time to do a complete user research. We did a simple interview with our business manager to get to know what kind of people he is talking to in the client companies, based on which and the secondary research we did, we assume that our target audience would be around age of 25-50, familiar with cars and existing infotainment systems, interested in new technologies, openminded and willing to try new things.